Study exposes magicians’ misconceptions about why their tricks work
Research compared insights from performers and the public

Over many centuries, magicians have learned much about the mind and found ways of turning its quirks and blindspots into moments of astonishment.
Dr Gustav Kuhn
Associate Head of School for Marketing, Recruitment and Strategic Growth
Our findings also shed new light on our sense of free will and agency, raising questions about the nature of decision-making and the control we believe we have over our thoughts and actions. In a striking contrast to what most of us would predict, people feel more in control of their actions, for example, physically selecting a card, rather their thinking, when they are asked to think of a random card. It shows that our sense of control differs between our actions and thoughts, but not in the way scientists would predict.