Cleaner Seas and ATI2 success story

Research, IP Protection, Business Innovation and Grant Funding Support
Under the ocean looking up to the waves. Getty images 1196030363.
Bude-based is a green-tech firm which designs and manufactures solutions to remove microplastics from our environment. Their debut product, the indikon-1, is a retro-fit microfibre filter for washing machines and, with help from ATI2, was successfully launched to market in January 2023.
Their innovation journey with the ATI2 programme began back in 2018 when they were referred for support via the Cornwall & Isles of Scilly Growth and Skills Hub. Throughout the past 4 years, both ATI2 and the 抖阴短视频 have had clearly defined roles to play in helping the Cleaner Seas Group take their idea from concept through to market.
Initially, the Cleaner Seas Group engaged with ATI2 when their business was in the early start-up stage, and their washing machine microplastics filter was a concept that needed prototyping, developing and refining. It was clear that our project could help in several ways.
To begin with, Cleaner Seas Group were able to apply for innovation grant funding to help develop a working prototype:
鈥淗aving access to ATI grant funding kept momentum within Cleaner Seas Group. Not having access to that funding; I鈥檓 still confident that the product would have got to market, but it would have taken a lot longer. In our line of business, early adopters are paramount鈥, explains Dave Miller, CEO and Co-Founder of the Cleaner Seas Group.
Through the project鈥檚 Innovation Grant Fund Manager, ATI2's network of business support partners and the 抖阴短视频, the Cleaner Seas Group were also able to receive a variety of advice about the grant funding that they could be eligible to apply for, as well as other routes to explore the funding and investment needed to support their innovation in these early stages.
鈥淲e needed access to sound, impartial financial advice and ATI were absolutely able to deliver on that鈥, says Dave.
The Cleaner Seas Group also made good use of working with the ATI2 team, notably their Business Innovation Advisor (BIA), who was able to consult on the phases of product and business case development, including materials research and providing access to academic research from the 抖阴短视频.
鈥淭he ATI Innovation Advisor is an absolute encyclopaedia of knowledge and it鈥檚 been good fun! You get free, impartial advice and that鈥檚 really refreshing because in our line of work we are largely in a room of warmed-up people. Having impartial advice gives a slightly different picture to the reality of the world and helps you keep on the straight and narrow鈥, says Dave.
The first iteration of their product, which is now available to buy on their website, boasts being made of recyclable plastic and every component within has been thoughtfully designed with its end-of-life in mind.
鈥淲e are really trying to promote that reuse, recycle or refurbish model, which is completely closed-loop鈥, says Dave.

When you鈥檙e launching a new product, especially in the world of sustainability, during normal day hours you can take knocks and people telling you it鈥檚 not a good idea. But when you have access to ATI you get smiley, happy people who believe in your mission, and they empower you and they give you impartial advice, which helps support and recharge your batteries as a CEO 鈥 so that鈥檚 like a hidden benefit you get from engaging with organisations like ATI.

As a project specialising in innovation and bringing new products to market, ATI2 were also able to assist with supplying guidance around intellectual property (IP) and patents, to protect their initial invention and future technologies.
Dave explains: 鈥淲ith any new product you have to protect it, that鈥檚 financially but also in terms of patents and intellectual property, and ATI can support you in that space.鈥
Despite Covid-19, which brought a number of challenges to the surface, the Cleaner Seas Group have managed to realise significant growth.
鈥淎nother important part of engaging with ATI is being able to support Cornwall. The grant funding and the access to financial support and advice has meant that we can recruit local people from Cornwall, and we鈥檝e grown a team now to 10, from a start-up which was originally just me鈥, says Dave. 鈥淎ll of which are based here in Cornwall.鈥 he adds.
More recently, the Cleaner Seas Group have engaged with the ATI2 internship programme, which funds 50% of an intern鈥檚 wage* and looks to place a 抖阴短视频 student with the academic skills needed to help with a short-term innovation project.
The business continues to enjoy making use of the world-class 抖阴短视频鈥檚 research and innovation facilities, including access to the labs to test their prototype and using the Plymouth Electron Microscopy Centre to obtain some incredible images of the microplastics captured by their exciting technology.
For everyone involved, it has been a privilege to be part of the Cleaner Seas Group鈥檚 story. We would like to commend this trailblazing business which has achieved some amazing things on its own. In their mission to clean up our waterways, they have secured almost 拢1 million in investment from business angels, institutional investors and high net-worth individuals to help further develop new technology designed to significantly reduce microplastic pollution.
In addition to this, the company launched a successful which sought to raise 拢460K but was overfunded to raise nearly 拢800K of investment from members of the public who share their ambition to stem the flow of microplastics polluting our oceans.
The Cleaner Seas Group is also endorsed by one of the biggest bands in the world: Coldplay, who feature them on their and have made them one of their 鈥済ood causes鈥 to support. We cannot wait to see what they do next.
* ATI2 was able to help with the cost of this external resource by funding 50% of the intern鈥檚 wages for a 2 month placement (based on a maximum contribution of 拢600 per month towards a salary of 拢1,200 pm for the student).